Medics have warned against blindly copying celebrities and their fashion trends as it could have adverse effects on health.
In that respect, one celebrity to particularly avoid aping is Posh or Victoria Beckham, who is drawing flak about the way she holds her handbags.
It is common sight to see Victoria Beckham carry a large bag in the crook of her elbow, which is quite a trend of carrying oversized bags in a particular way.
Medical professionals have now called it Poshitis, named after Victoria Beckham. Women who do carry such heavy bags in the crook of their elbow could become prey to torn muscles and inflamed shoulder tendons.
"Women may think that they are following a catwalk trend but they are storing up trouble," physiotherapist Sammy Margos said. "We have seen a huge increase in shoulder and neck problems and killer heels can add to the pressure on posture. We have seen handbags which weighed a huge one-and-a-half stone. It can cause repetitive strain injury and pain in the shoulder and neck."