SC Johnson, which owns household pest control brand AllOut, and the Voluntary Health Association of India (VHAI) have joined hands to launch an awareness campaign against dengue fever.
The campaign, called 'Fight Dengue For Payal', will educate people to adopt preventive measures in order to protect themselves from the deadly disease. The campaign has been named after a 12-year-old girl named Payal Samariya from Jaipur who saw her friend suffering from dengue.
Dengue is a mosquito-borne viral disease which peaks during and just after the monsoon period. The World Health Organization revealed that every year, around 50 to 100 million cases of dengue are registered worldwide.
The Fight Dengue For Payal is also being supported by Bollywood actress Sonali Bendre, a mother of 8-year old boy, who said that she does not want young children to suffer from the disease. "As a mother, I do not want children like Payal to suffer from diseases like dengue. Dengue can happen to anyone at any age, it`s us who have to take preventive measures to fight this disease. Let us all come together with Payal to fight against mosquito-borne diseases and help protect our families", she said.