Marathon has become outdated. Now in a new way students at the Andhra Loyola College (ALC) in Vijayawada organized a campaign to raise awareness on Organ donation at the the Indira Gandhi Municipal Stadium.
Young volunteers of Make a Difference (MAD) grabbed attention walking backwards in what they called 'Back-a-thon' to bring attention to the plight of poor children. Many students also participated in the back-a-thon to send their message loud and clear.
'Donate Organs, Life after Death' was the theme of the campaign. This year, the marathon was accompanied by activities such as face painting, flash mob and street plays to convince people about the necessity of donating organs.
MAD volunteers believe society can be improved only through passing on the wisdom and knowledge that comes from education to the less privileged children in society and so each volunteer contributes towards the cause of educating kids in orphanages and shelter homes by dedicating their weekends to teaching them.
"We talk of advantages of our country's growing youth population, but completely turn a blind eye to the needs of scores of children who have no support systems in terms of a family or a guardian to help them adequately deal with life. Our aim is to help build up an eco-system to be able to give them reliable social safety network," said Nikita Peswani, City Team Leader of MAD.