With the most expensive ingredients till date, an anti-ageing cream claims to make users look upto five years younger.
Five thousand Brits are already on the waiting list for Cult 51, which costs 125 pounds for a 50ml jar, which is equivalent to 94,000 pounds a ton.
It is said to be clinically proven to reduce the appearance of wrinkles and fine lines by up to 52 percent in 28 days, the Sun reported.
In six weeks it reversed wear and tear by up to five years.
Model Kelly Brook and TV star Myleene Klass said that they are already fans of the night cream made by British chemist Richard Mears after being given samples.
Mears said that the formula stimulates skin to look younger by producing healthy collagen proteins while boosting cell production and oxygen flow in the skin.
The main ingredient is ATP, a naturally found cell-producing compound which diminishes with age.
It claims to be the first cream to deliver total skincare suitable for face, eyes, decolletage and hands in one product.