Over 5,00,000 people have signed up to the NHS Organ Donor Register between April and August after the story of Britain's youngest organ donor was told.
It represents an extra 100,000 registrations compared to the same period in 2014.
In April, Teddy Houlston who lived for just 100 minutes become the youngest person in Britain to donate organs to save someone else's life.
Media coverage encouraged redears to spread the word about Teddy's story on social media such as Twitter and Facebook using the hashtag #TeddysStory.
A new research by the NHS found that almost 12 million Brits are aware of Teddy's story. More than four million people say the story has made them consider whether they would donate their children's or babies organs.
Senior NHS officials said that it is a real breakthrough because of the 6912 patients currently waiting for a transplant in the UK, 193 are children.
Teddy's dad Mike Houlston, 31, said, "We are proud of Teddy's legacy. It shows he's a hero."
Mike and fiancee Jess Evans, 29, were honored with a Special Recognition award at the Pride of Britain Awards.
Jess said, "Losing Teddy was always going to leave a big hole in our family, but seeing what a difference he has made makes our loss easier."
Sally Johnson, director of organ donation and transplantation at NHS Blood and Transplant, said, "We're grateful to Mike and Jess for sharing their baby son's story. Without doubt their story has had an impact."