'Yummy Mummy' Ideal Haunts Modern Mothers

by VR Sreeraman on  March 1, 2008 at 12:28 PM Lifestyle News   - G J E 4
Mothers today feel under pressure to be a "yummy mummy" -- an ideal they believe is unattainable and forced upon them by celebrities, a study said Thursday.
'Yummy Mummy' Ideal Haunts Modern Mothers
'Yummy Mummy' Ideal Haunts Modern Mothers

A survey carried out by YouGov and Netmums for Nivea Soft asked over 10,000 people about the modern day struggles mothers face.

The report found that celebrity mums like Victoria Beckham and Angelina Jolie were making everyday mothers feel inadequate.

Almost 70 percent of mothers said they felt that yummy mummy celebrities placed too much pressure on them to always look their best while trying to combine a family life with work demands.

And when it comes to comparing themselves to celebrity mums, 42 percent voted Beckham the most unrealistic role model, followed by Jolie (11 percent) and Madonna (9 percent).

Half of all mums also agonised about being seen to be 'green' and how to best feed their family.

Commenting on the results, Psychologist David Moxon said: "When an ideal like yummy mummy is forced on society, particularly when it's spearheaded with unrealistic celebrity role models, it alters expectations and attitudes towards motherhood."

The idealistic views can not only leave mothers feeling "disillusioned with their own lives", Moxon continued, "it can also lead to partners, family members and friends being dismissive" when mums dont live up to these unrealistic expectations.

Nearly seven out of ten mothers felt their partner did not appreciate them, with one in ten feeling more appreciated by their pet.

The report combined a survey by YouGov of over 2,000 random adults and a survey of 8,500 mothers by Netmums.

Source: AFP

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