If your name is Brian or Lisa, and success is what you aspire for, here's a tip for you, which can make all the difference: change your moniker.
According to a new study, names such as James and Elizabeth are strongly associated with success, others tend to be frowned upon when business is under discussion and snap judgments are being made.
The survey, conducted by Richard Wiseman, a psychologist from the University of Hertfordshire, was based on responses given by 6,500 individuals.
The project for the Edinburgh International Science Festival found that strong trends emerged, with Jack and Lucy the luckiest and Sophie and Ryan the most attractive.
Men called Thomas were rarely associated with business success or good luck, and along with those called George were the least likely to be considered good-looking.
"Traditional names with royal associations are viewed as successful and intelligent, and so parents hoping for successful offspring might want to avoid more unusual names. Attractive female names tended to be soft-sounding and end with the 'ee' sound, whereas the sexiest male names are short and much harder sounding," Times Online quoted Professor Wiseman, a saying.
"If you are making quick decisions about people then certain names will be seen as more successful and attractive. Those individuals will be given more of the time of day, the benefit of doubt and so on," he added.