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Your Digital Treadmill Avatar Could Motivate You to Exercise More, Study Finds
According to a Stanford University research project, participants who watched digital versions of themselves run on a treadmill ended up exercising nearly an hour longer than those who watched their avatars hang out or viewed avatars of other people exercising.
"We're definitely surprised that the manipulation worked," Discovery News quoted Stanford doctoral student Jesse Fox, who oversaw the studies, as saying.
"I was very fascinated," she stated.
Fox, who describes herself as a social scientist who didn't even own a computer, was curious how digital technologies could impact health and other behaviours.
In three studies, each of which had about 80 participants, she found that virtual representations are a powerful motivation tool.
"When we see models that look like us, we're inclined to imitate the behaviours," she said.
Fox concluded it could be narcissism, or perhaps an emotional tie, but the sight of a virtual self exercising and making healthy food choices seems to have a positive impact on behaviours-at least in the short term.
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