Whether it is that new pair of Manolo Blahnik heels or that must-have H and M skirt, thoughts of indulging in 'retail therapy' dominate young women's waking hours as much as thoughts of sex dominate young men's minds.
The findings is quite evident from the study, which has shown that 75 percent of young women think about shopping almost as often as young men think about sex.
Thoughts of buying that new dress or a much sought-after pair of shoes pop into their heads every 60 seconds, while men are believed to think of sex every 52 seconds, according to a survey by fashion website cosmopolitan.co.uk.
Most worryingly for some of those sex-obsessed men, 50 percent of the women surveyed said they preferred shopping to spending time with their partner.
Assuming eight hours of sleep a night means shopping trips consume womens' thoughts an astonishing 960 times a day and 6,720 times a week.
The survey interviewed 778 women between 19 and 45, and 74 per cent admitted to thinking about shopping every minute.
Almost 50 percent respondents said that they did not wear everything in their wardrobe and 40 per cent described themselves as bag or shoe 'addicts'.
Even the threat of a credit crunch will not stand in the way of a shopping spree, with 62 per cent saying they will put the damage on their credit card.
Nearly a quarter said they would think nothing of spending 200 pounds or more on an item they particularly wanted.
"So many women displaying this level of preoccupation would indicate widespread addictive behaviour," the telegraph quoted psychologist Dr Jane Prince, of the University of Glamorgan, as saying.