Researchers from the Hampshire University's
Department of Sports Science have said that women who wear the wrong type of
bra may be unknowingly damaging their breasts.
Lead researcher Dr Joanna Scurr and colleagues tested about
50 bra designs on hundreds of women and found that just a few of the bra
designs have the ability to limit vertical and horizontal movement of the
"Many women have strong preferences for certain styles
of bra and won't buy anything else. They won't even look at anything that
doesn't look like the sort of bra they are used to wearing," said co-author
"Some women forget that their shape and size change and they
might have to go through several changes in bra size over their lifetime,
especially after breastfeeding and the menopause."