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Wrinkles, Not Skin Cancer Risk, Keep Women Away from Indoor Tanners
The study found a 75 percent reduction in indoor tanning visits if girls were warned of skin deterioration and turning unattractive.
"They're not worried about skin cancer, but they are worried about getting wrinkled and being unattractive," said June Robinson, a professor of dermatology at Northwestern University Feinberg School of Medicine and senior author of the study.
The study examined the best strategy to wean college-age women who are considered addicted or pathological tanners from tanning salons.
"The fear of looking horrible trumped everything else. It was the most persuasive intervention, regardless of why they were going to tan," said Robinson.
The research showed warning them about the effects on their appearance caused a 35 percent drop in their indoor tanning visits, which were measured at intervals up to six months after the intervention.
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