A new poll's findings suggest that women spend almost one year of their lives deciding what to wear.
The poll involving 2,491 women suggests that choosing outfits for work, nights out, dinner parties, holidays, gym, and other activities means the average woman will spend 287 days rifling through their wardrobe.
The researchers behind the study say that the biggest chunk of that time is used up picking a killer ensemble for Friday or Saturday nights out, or selecting the right clothes for a holiday. ccording to them, women, on average, spend 16 minutes every weekday morning deciding what to wear, and around 14 minutes on a Saturday or Sunday morning.
"What you wear has a direct impact on how you feel about yourself and it is important a woman feels exceptional in her outfit. Whatever the occasion your clothes portray an image and we understand this is fundamentally important to women," the Telegraph quoted a spokesman for clothes giant Matalan, which compiled the results, as saying.
The study was based on an adult lifetime from the age of 16 to 60.
It showed that most women would spend around 20 minutes deciding what to wear before hitting the town on a weekend night.
The researchers say that week nights out can take up to 20 minutes a time too.
They further say that deciding on what clothes to take on holiday takes about 52 minutes each time.
On holiday, women generally take 10 minutes in the morning trying to find an acceptable outfit, with another 10 minutes spent picking evening clothes.
Besides, dinner parties, Christmas parties, and black tie events at around 36 minutes a time six times a year - adds up to three and a half days.
The study also found, on average, women will try on two outfits each morning before coming to a final decision, and that one in two women spend 15 minutes the night before work working out what to wear.