It has emerged that Kiwi women are being helped by rugby in their efforts to bait their "Mr Right".
A survey conducted by an online dating website 'FindSomeone' has revealed that more and more women are now indulging in rugby talks to attract their men.
The survey revealed that 43 per cent of females on the site used 'rugby' in their personal profiles.
The national game had become an increasingly popular subject in online messaging during the World Cup.
FindSomeone manager Rick Davies asserted that girls seeking "Mr Right" were baiting men with rugby.
Almost half of Hawke's Bay females had rugby in their profiles, the highest proportion in the country, followed closely by Canterbury females, where 47 per cent cited rugby.
"We think this is driven by the increasing number of women wanting to find someone special during the current man-drought a situation made worse with so much attention on rugby at the moment," , Stuff.co.nz quoted Davies as saying.