A woman's desire to look younger than her real age translates into the way she dresses, and most women don't wish to 'dress their age' until they are 70 years of age, according to a new survey.
A Debenhams research found that one in three styled themselves to look older, when they were teens, to impress boys or get into pubs and bars.
Women in 20s also dressed older as they focused on their careers.
Over half said they began to dress younger in their 30s and 90 per cent admitted they had started to dress younger by their mid-40s, reports the Daily Mail.
"Age defiance is about dressing for your shape and size, rather than dressing like a 20-year-old. Wearing clothes that suit your body will make you feel confident and instantly take years off," said Debenhams personal shopper Alain Mehada.
Supportive undies, high heels, fitted jackets and trendy accessories are just some of the items that make customers feel younger.
Interestingly, only 12 per cent of men questioned said they had ever thought about dressing to look younger.