Wipro Infotech, the IT business unit of India's Wipro Ltd with presence in the Middle East and Asia-Pacific, Thursday rolled out an eco-friendly range of desktops and laptops that aim at reducing the e-waste in the environment.
The new range of products, christened Wipro GreenWare, is compliant with norms for restriction of hazardous substances.
The $3-billion IT bellwether has set up an e-waste management process - Wipro Green Computing - in its product lifecycle spanning designing, manufacturing and up to the final disposal of the product.
"As a global IT firm with social and corporate responsibilities, we have been at the forefront of addressing the e-waste issue in the environment.
GreenWare makes us the first Indian firm to introduce eco-friendly IT products in the markets and regions we operate," Wipro personal computing division vice-president Ashutosh Vaidya told reporters here.
Besides desktops and laptops, other hardware products from the Wipro stable will be free of hazardous materials such as brominated flame retardants, PVCs and heavy metals such as lead, cadmium and mercury, which are commonly used in computer manufacturing.
"As one of the trusted brands, we ensure our products and processes comply with the environment-friendly norms being adopted worldwide. We have invested substantially to launch the eco-friendly range of products as part of our responsibility towards cleaner environment," Vaidya noted.
Wipro embarked on tackling the e-waste problem in August 2005 by getting its manufacturing facility certified under ISO 14001. The following year, it began offering free e-waste recycling to its customers.
"GreenWare range of products does not carry a premium price tag. They are available at regular price points," Vaidya said.