Beauty is not only in the eye of the beholder, but it's also in his brain, since men process exquisiteness on the right side of their brains, while ladies use their whole mind to do the job.
The study published in Proceedings of the National Academy of Scienceslaims that the difference may result from different evolutionary pressures on the two sexes in our hunter-gatherer ancestors.
Led by Camilo Cela-Conde of the Balearic University in Palma de Mallorca, Spain, the study used photographs of natural and urban scenes to reach the conclusion.
Research team showed photographs of the scenes to 10 male and 10 female volunteers, and asked them to classify each scene as beautiful or not beautiful.
As volunteers followed so, the researchers measured the electrical activity of their brains using a technique known as magnetoencephalography. Then they looked to see which parts of the brain were active only for scenes rated as beautiful, in other words, what "beauty" looks like in the brain.
Both men and women showed increased activity in the parietal region, near the top of the brain, in response to beautiful scenes, reports New Scientist.
In women, this increased activity occurred in both hemispheres of the brain, while in men it was restricted mainly to the right hemisphere.