Ashley Madison.com, a website for people who want to cheat on their partners, is receiving millions of hits. Many female users are expressing satisfaction. It is being written about in the media, and the CEO is interviewed by many TV channels.
'Life is short. Have an affair." That is the motto of the 37-year-old founder and chief executive, Noel Biderman, a former attorney and sports agent. He started the company back in 2001 and is said to be going strong.
The Ashley Madison Agency, is far and away the most successful and profitable dating company for people who are married and attached, easily beating out the likes of Affairsclub.com, lonelywivesaffairs.com, and marriedcafe.com, says Jeff Schult writing on Your Tango.
About 22 percent (800,000) of Ashley Madison subscribers are female—a much higher percentage than other so-called "adult personal" sites like AdultFriendfinder (which is 90 percent male). The numbers aren't as high as Match.com (40 percent) or eHarmony (60 percent), but those sites—in theory—are based on partnering, not stepping out on one's partner.
One in 10 married men and women have sex with someone who is not their spouse in any given year, according to General Social Survey, sponsored by the National Science Foundation.
Estimates from various sources say that anywhere from 15 to 40 percent of married adults will have affairs, ranging from one-night stands to long-term relationships that coexist with marriages. Men are still more likely to have sex outside of marriage than are women, but the aggregate data suggest that women are closing the infidelity gap, in every age group.
Married or attached women who are interested in having affairs and prefer to have them with similarly attached men, says Biderman, seeking to explain the apparent success of his website.
He has also argued that in hard economic times, a lot of people who've been planning a divorce suddenly cannot afford one. The money-saving solution? Seek carnal comfort in others. He also made an analogy between his extramarital dating service and handing out condoms to teens.
"Some people say it promotes promiscuity," he said. "But if you don't do it, you get behavior that's way more harmful to society. Infidelity has been around a lot longer than Ashley Madison."
Experts say there are no reliable figures on how many marriages break down as a result of infidelity, and often it is more a symptom of a troubled relationship than the direct cause of divorce.
But Edivorcepapers.com claims In the United States, 17 percent of the divorces have infidelity as their origin. It also notes -
- A survey was conducted in the United States whether adultery should be considered as a crime -
- 61 percent are of the opinion that it should not be
- 35 percent thought it should be
- 4 percent did not have any opinion
- The infidelity statistics are high in case of young people. As a matter of fact, young men and young women are equally likely to be unfaithful
- During the married life, 14 percent of married women and 22 percent of married men had extra-marital affairs minimum once
- Infidelity has an inherent secrecy and hence it is difficult to determine the exact number of individuals who are having affairs
- 65 percent of women and 75 percent of men acknowledge that they have sex with their co-workers
- 81 percent of women and 86 percent of men acknowledge that they flirt with the opposite sex as a routine
- 75 percent of men and 66 percent of women reveal that they have sexual thoughts about the people they work with
- 68 percent of women and 74 percent of women have admitted that they are willing to have an affair if they are certain that they would be never caught
- After an affair has been found out or accepted to, 31 percent of marriages survive the discovery
- The average duration of an affair is 2 years
- 17 percent of men and women have acknowledged with infidelity with a sister-in-law or brother-in-law, which might be of an emotional or physical type
- 57 percent of men and 54 percent of women acknowledge that they had infidelity in any relation they ever had
- In 41 percent of the marriages, one or both spouses accept they have committed infidelity, which may be physical or emotional
- 38 percent of individuals have had explicit sexual conversation online
- 50 percent of persons make a phone contact after they make a chat with somebody online
- The Internet is used to flirt by 57 percent of the people
Those rushing to key in AshleyMadison.com, wait a minute. Its services are confined to the US!