Ashley Madison.com, a website for people who want to cheat on their partners, is receiving millions of hits. Many female users are expressing satisfaction. It is being written about in the media, and the CEO is interviewed by many TV channels.
'Life is short. Have an affair." That is the motto of the 37-year-old founder and chief executive, Noel Biderman, a former attorney and sports agent. He started the company back in 2001 and is said to be going strong.
The Ashley Madison Agency, is far and away the most successful and profitable dating company for people who are married and attached, easily beating out the likes of Affairsclub.com, lonelywivesaffairs.com, and marriedcafe.com, says Jeff Schult writing on Your Tango.
About 22 percent (800,000) of Ashley Madison subscribers are femalea much higher percentage than other so-called "adult personal" sites like AdultFriendfinder (which is 90 percent male). The numbers aren't as high as Match.com (40 percent) or eHarmony (60 percent), but those sitesin theoryare based on partnering, not stepping out on one's partner.
One in 10 married men and women have sex with someone who is not their spouse in any given year, according to General Social Survey, sponsored by the National Science Foundation.
Estimates from various sources say that anywhere from 15 to 40 percent of married adults will have affairs, ranging from one-night stands to long-term relationships that coexist with marriages. Men are still more likely to have sex outside of marriage than are women, but the aggregate data suggest that women are closing the infidelity gap, in every age group.