Students can evaluate each other on a website, but this has brought about doubts regarding privacy and respect.
Recently launched RateBU.com allows students to log on and vote for the hottest girl or guy on campus.
Boston University sophomore Justin Doody, who created the website, said that he got the idea ' The Social Network,' a drama about the creation of Facebook.
He expressed amazement at how quickly the RateBU site has gained popularity and media attention.
"I expected some people to find it interesting. I knew it would be a little bit controversial, definitely didn't expect it to take off this fast," News.com.au quoted him as saying.
"I have had a lot of positive feedback. A lot of people do realise it's just a joke, guys and girls. There are some people that take it kind of extreme but I am honouring take-down requests and I have plans to change the site in the future," he said.
Doody added the site was not meant to be malicious or to hurt anyone.
However, there is a mixed reaction among students.
"I really hate it. I'm really embarrassed that I go to BU because somebody would make that. I can't speak more harshly about it," said Sasha Goodfriend.
Meanwhile student Nate Ashcroft said, "I don't think it would be demeaning."