ONS (one night stand) and BPO (Beautiful People Only) are among the key phrases that Brits are using to bag nights of nookie.
Horny Brits are using a series of coded messages to arrange hot dates. And industry leaders believe that it is now a fully-fledged web sex language.
Sex-starved housewives have advertised themselves as MBA (Married But Available) and W2SI (Willing To Slum It) in a cheap hotel.
"There is undoubtedly a massive community - both in the UK and globally - of people from all corners of society that want to meet like-minded individuals for fun with no strings attached," the Daily Star quoted Andy Hammonds, founder of MyFbuddy.co.uk, a new site for adults seeking sex without commitment, as saying.
"What we're seeing is the fact that this community is evolving fast and is choosing to communicate in an extremely direct way.
"They're arguably taking the anonymity that the web offers and making best use of the technology to get what they want," Hammonds added.
Among other key phrases are ONO (One Night Only) and W2T (Willing To Travel).