The European market will soon promote Viagra Condoms called CSD500 by the end of this year, which will help men to maintain erection. This innovative product is developed by UK biotechnology firm Futura Medical PLC and is licensed to Durex's owner, SSL International. Reckitt Benckiser has signed a deal with Futura Medical for launching the Viagra condoms.
The Viagra condoms have been injected with a liquid gel (Zanifil) which is a vasodilator (agent to boost blood flow). This erection-boosting gel will help men maintain an erection during sexual intercourse.
The Viagra condoms are sure to boost Reckitt's sales further.