Rather than a suntan, a vegetarian diet will help you score more with the opposite sex, claim scientists.
Soaking up the sunrays won't make you as popular with the opposite sex, as will a healthy glow which "a fruit and vegetable diet gives you.
Research shows the English Rose skin of model Rosie Huntington Whiteley gets temperatures rising much faster than the perma-tan of celebs like Kate Price, 32.
The study at Bristol University is the first of its kind that establishes a link between sex appeal and a healthier lifestyle.
TV babes Holly Willoughby, 29, and Louise Redknapp, 35, set the trend for healthy skin.
Excessive suntan can cause "leathering" of the skin - which is a major turn off. Instead a diet of fruit, vegetables and snacks such as cereal and salads - which Willoughby is following currently, can do wonders for your skin.
"We find people prefer the golden effect from diet, rather than the darker effect from the sun," The Daily Star quoted Scientist Ian Stephen as saying.
A healthy amount of sun plus a vegetable and fruit-rich diet are the key to a beautiful skin.
The top fruits for skin care include melons, apricots, and grapefruit.
Best veggies are peppers, chillies and spinach.