Young women indulging in booze benders are likely to develop ‘muffin tops’ or weight around the stomach, and bad skin.
The warning comes after a research revealed that one-third of university first-years are drinking more than double the recommended weekly alcohol limit over a weekend.
A study of 800 students at Heriot-Watt University revealed 36 pct of female students consume between 16 and 32 units of alcohol in just two night-outs over the weekend.
Though majority of students are drinking within safe limits, staff are worried about habitual binge-drinkers whose alcohol is affecting their health and studies.
The new strategy highlights the perils of hangovers, vomiting, unsafe sex, missed deadlines and debt, along with putting on weight and ‘looking rough’.
Christine Johnston, director of student welfare services at Heriot-Watt University, said the research had been carried out because of increasing worries about the rise in binge drinking among Scottish women.
"We targeted our first-years because we were trying to involve them and find out what makes sense to them,” The Scotsman quoted Johnston, as saying.
"We asked them about existing health promotion leaflets and we found they contained facts they were not interested in because they were long-term health risks, so it didn't affect their behaviour.
"There is an appetite among young women to look at information about alcohol but these were not things they could connect with. They were more interested in calories, risks to sexual health and body image.