A mother who finds Facebook creepy, has launched a new social networking site to meet the needs of those who are over and done with facial recognition and other marketing ploys whereby their information is used.
UmeNow.com founder Evelyn Castillo-Bach aims to provide social networkers on the web a way to connect with friends, family and colleagues without giving up their right to privacy, reports CBS News.
The website is not supported by ads, so they'll never collect users' data.
"We believe you have a right to delete anything you post or to post anonymously," according to the site's "About Us" section.
Third-party apps are banned, and the site won't track users, too.
"UmeNow.com is positioning itself as the bold new player set to destroy Facebook's lead in the social networking universe. It's the first and only ad-free social communication service in the world that is totally focused on privacy," says Social Times.
UmeNow's "About Us" section also concludes, "Facebook has morphed into a data collection company. It's a full-time job keeping up with its relentless efforts to override privacy. And Google is the master of data collection. The battle between them is about domination - who will control what there is to know about you."