Once the deal with with National Center for Missing and Exploited Children (NCMEC) is inked, the Center can direct any cable provider to pull down any content found offensive.

It will provide each cable company with a list of Web site addresses that they believe contain child porn. The cable companies will then, as per the agreement, scrub the content from their servers.

A press release on the agreement stated: Cable operators that bring Internet service to 87 percent of homes in the United States will take additional voluntary measures to limit the distribution of child pornography on the Internet under an agreement announced today among the National Cable & Telecommunications Association (NCTA), the National Center for Missing and Exploited Children (NCMEC), and the National Association of Attorneys General (NAAG).

Under the unprecedented industry-wide agreement, all cable operators represented on NCTA’s Board of Directors have agreed to help reduce the proliferation of child pornography by signing a Memorandum of Understanding (MOU) with NCMEC. This commitment represents the largest number of broadband subscribers protected by the terms of the MOU as these operators offer broadband Internet service to more than 112 million homes.   

"Building on our strong commitment to online safety, the cable industry wants to help combat child pornography and exploitation," said Kyle McSlarrow, President & CEO, NCTA.  “By signing the NCMEC MOU, cable Internet service providers are reaffirming their strong commitment to online safety and Internet literacy for all American families."