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U.S Ad Campaigns for Coca-Cola Target Black and Hispanic Children

by Savitha C Muppala on  November 1, 2011 at 11:57 PM Lifestyle News   - G J E 4
Soft drink makers like Coca-Cola focus their advertising on Black and Hispanic children, a report has revealed.
 U.S Ad Campaigns for Coca-Cola Target Black and Hispanic Children
U.S Ad Campaigns for Coca-Cola Target Black and Hispanic Children
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A recent Yale study showed that soft-drink makers design their ad campaigns in the U.S to attract black and Hispanic children and teenagers as they watch advertisements much more than white children.

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"Our children are being assaulted by these drinks that are high in sugar and low in nutrition," said Kelly Brownell, co-author of the report. "The companies are marketing them in highly aggressive ways."



Source: Medindia
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