UN chief Ban Ki-moon on Friday kicked off an ambitious global initiative to eliminate malaria in Africa by the end of 2010, including the delivery of 250-million insecticide-treated beds.
In a video announcement from the UN office in Vienna to mark the first World Malaria Day, the UN secretary general said he was putting forward "a bold but achievable vision" aimed at ending malaria deaths by the end of 2010.
"We have the resources and the know-how. But we have less than 1,000 days," he added.
The multi-billion dollar (euro) initiative will start with the delivery of 250 million insecticide-treated bed nets by the end of 2010 to those parts of the African continent where the deadly disease is endemic.
"It is unacceptable that malaria still kills more than one million people, most children, every year,' said Ann Veneman, executive director of the United Nations Children's Fund (UNICEF).
Ninety percent of victims live in sub-Saharan Africa, and the vast majority of those are infants and children.
Each day, some 3,000 young lives -- one every 30 seconds -- are snuffed out by the mosquito-borne parasite that carries the disease, which provokes debilitating fever, headache and vomiting.
Veneman stressed that malaria was a curable and preventable disease that can be brought under control with increased use of insecticide-treated mosquito nets and other proven methods such as indoor residual spraying.
Malaria severely sickens half-a-billion people in the world each year, and kills more than a million. It exacts a terrible economic cost as well, sapping more than a full percentage point from the annual economic growth of the most affected nations.