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UK Women Growing More Obese - Fitting Clothes Difficult To Find
The market for plus-size clothing has never been bigger, with 45% growth in the plus-size womenswear market over the past five years, says Mintel.
In the last five years, the company estimates that the plus-size market for womenswear (sizes 18+) has increased by 45% to £3.8 billion in 2010, compared to growth in the overall womenswear market of just 15%. Larger-size menswear has also grown steadily by 6% to £1.9 billion between 2005 and 2010.
Tamara Sender, Senior Fashion Analyst at Mintel, said:
“Rising levels of obesity in the UK mean that plus-size consumers are increasing and these shoppers are looking for improved choice in plus-size clothing and more fashionable garments. Given the numbers of not just plus-size women, but also men, with a third wearing XL clothes or bigger, these consumers can no longer be considered a minority or niche sector and retailers of all types of clothing need to wake up to the growth potential of this market.”
Today, the most purchased clothing size in the UK is a size 12, with 31% of women buying this size in the UK, followed by size 14. However, with 10.1 million women in the UK (equivalent to nearly 40% of the female population) wearing clothes sized 16 and over, there is growing demand for clothing more representative of the overall population.
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