Brit National Trust has set up a campaign to encourage TV-stricken kids to play outdoors and 'get dirty'.
The trust is set to teach children about native wildlife by setting up properties around the country to offering more than 1,000 different events.
The Wild Child campaign would tempt kids with activities such as pond dipping, making compost, search for bats at night or just simply strolling through woodlands.
Dame Fiona Reynolds, the trust's director general, said the decision was made following fears that a lot of kids were far from experiencing a healthy active childhood due to their time spent watching TV or playing games on the computer.
"It is responding to the fact that a lot of parents say that one of the reasons they bring their children to National Trust properties is because they do not know about danger because they are discouraged from getting their hands dirty or getting involved," the Telegraph quoted Dame as saying.
"The National Trust is one of the few places you can come out of your cocoon and get real access to nature, experience it and take part in something, where children are encouraged to run around outdoors," Dame added.