The UK could be floating on a sea of alcohol, if one goes by the recent flurry of media reports on alcohol addiction.
Alcohol-related problems are behind more than 20 per cent of admissions to hospital casualty departments – in absolute numbers, it could be approaching a million a year, a rise of 47 per cent in just five years.
Most people who drink spirits at home pour well over what they would get in a pub when trying to give a single measure, figures suggest.
The government's Know Your Limits Campaign found that among 600 people tested, the average amount poured was 38ml, compared with a standard 25ml.
And the adults don’t seem to be too very concerned how much of a menace alcohol could pose to their children.
A survey, carried out by the Mumsnet website, found that under-age alcohol consumption was not a major concern for parents of children aged between nine and 16.
They were more worried about issues such as drug taking, traffic accidents and teenage pregnancy.
A joint report the Royal College of Physicians and the NHS Confederation highlights the strain that treating alcohol-related illnesses injuries places on hospitals, especially accident and emergency units.
An audit carried out for the report by St James’s University Hospital, in Leeds, found that 21.8 per cent of all casualty admissions were because of alcohol.
Earlier this year a similar study by St Mary's Hospital in London estimated that on a Saturday night that figure could rise to as much as 70 per cent of admissions.