In its novel attempt to be the first major nation to annul the obesity epidemic the British Govt will be adopting a milestone strategy:" Healthy Weight, Healthy Lives" .
Employers from now on will be insisted to set up competitions with money, vouchers and other rewards to obese people who give up junk food and adopt healthy eating practices.
The Telegraph reported that employers are ready to award big prizes for those who shed maximum weight.
Unless immediate action is taken experts opine that almost all of the population in Britain would be obese by 2050 and the related rise in obese people would cost the NHS 50 billion pounds a year.
Larger costs associated with treating cancer, heart disease and diabetes caused by obesity could be avoided when people are rewarded with incentives to fight the flab.
The British Heart Foundation partnering with the mission: Healthy Weight, Healthy lives will offer rewards for workers who lose weight through a series of projects run through the [email protected]
An interesting competition called "The Biggest Loser", has a 130-pounds gift in store for the participant who loses the most weight.
Dr Ian Campbell, the medical director of Weight Concern, said that a healthy work force benefits the company. The UK Government plans to invest close to 400 million pounds and implement the strategy over a period of three years where the yearly progress will be published.
The obligation of financing the project is likely to be on companies as they ultimately benefit from a healthier workforce.