As more and more billionaires seek real love, a dating agency in UK is raking in more cash. The agency helps richie-rich's find suitable partners. Clients of the service pay pay upward of 10,000 pounds to land their right mates.
Situated inside an elegant townhouse in Berkeley Square, London, Virginia Sweetingham, 53, and her eight executive matchmakers at Gray and Farrar International have been catering to their clients for the past 23-years.
"There are a lot of wealthy single people out there ready to commit, looking for loyalty," the Sydney Morning Herald quoted Sweetingham as saying of her client base of 750 men and 750 women.
The median age is about 40-years-old, the firm's youngest client is an "ambitious and focused" 22-year-old man, the oldest a gent "over 70 with a great sense of intelligent humour".
"The pressure of work is the top barrier for them in finding a partner," Sweetingham, a single mother of four, said.
"Our clients want to meet new people, enter new social circles in a dignified way," she added.
A computerised client database is forbidden for security reasons. Almost everything is done by hand.
As for the annual fee, Sweetingham says "the price is indicative of our clients' commitment to find the right person and settle into a relationship; they're individuals who wouldn't think twice about paying even more to an executive headhunter to locate the right job candidate".