If the obese have given up hope on ever losing all the extra pounds of flab, a new study is suggesting that maybe they should switch to eating two bowls of cereal a day!
According to a new study carried out by experts at Oxford Brookes University, which consisted of 41 people, suggested that people who eat cereal for two out of their three daily meals could lose more than 4lb in six weeks.
To reach the conclusion, the research team asked volunteers to eat only cereal for breakfast and lunch but allowed them to have whatever they wanted for dinner.
They found that those who combined different varieties of cereal lost most weight but many of those who stuck to one type also weighed less by the end.
The study published by the British Nutrition Foundation found that two thirds of those who ate a single cereal and 78 per cent of those who opted for a combination had lost weight by the end of the period.
While those on a combined diet lost an average of 4.4lb, those who stuck to their favourite brand lost only 1.3lb.
"The results of this study are very interesting and further evidence of the benefits of breakfast cereal as part of a weight-management programme," the Telegraph quoted Lynne Garton, a nutritionist, as telling the Daily Express.
"Breakfast cereals are easy to incorporate into the diet and can contain substantial amounts of fibre, iron, folic acid and zinc as well as being low in fat,' the expert added.