A group of British scientists has come up with a novel idea to 're-cycle' wedding dresses once worn by brides.
Fashion and engineering students at Sheffield Hallam University have developed a wedding dress fashioned out of polyvinyl alcohol, a biodegradable substance that is used in laundry bags and washing detergents, knitted into the fabric.
The polyvinyl bag dissolves in water, and hence may not be the best choice for some, in case it rains on the way to the wedding.
"The students wanted to challenge the notion that a wedding dress should only be used once and aimed to explore modern society's attitudes towards throwaway fashion," The Telegraph quoted Jane Blohm, a fashion lecturer, as saying.
"The project is a union between art and technology which explores the possibilities of using alternative materials for our clothing.
"The wedding gown is perhaps one of the most symbolic garments in (a woman's) wardrobe and represents the challenges of 'throwaway fashion'."
She added: "In order to reduce fashion's impact on the environment, the fashion industry must begin to challenge conventional attitudes and practices."