World's largest automaker Toyota has removed an advertisement that was condemned for being incestuous, degrading and sexist.
The ad, which was the winning entry in the Toyota-sponsored Clever Film Comp, has been removed from the event site after an online backlash against sexual jokes including a father saying his daughter "can take a good pounding".
Dubbed "abuser-generated content", the Toyota Yaris clip features a young woman's boyfriend and father sharing innuendo about her losing her virginity with promises to "have her on her back" and being "ready to blow".
The video Clean Getaways won 7000 dollars and judges' praise last week.
"The top 10 entries were all great fun to watch," the Courier Mail quoted the judges as saying on the competition's Facebook site.
Facebook member Miranda Staton said the clip was "very offensive and incredibly degrading to women".
Viewer Amanda McK posted that the "matey" agreement between father and boyfriend "has incestuous overtones".
Advertising commentator Philip O'Neill blogged that "given the bizarre incestuous overtones" it was "abuser-generated content".
The only person rooting for the ad was John Davis.
"I can't help but notice it's only women who are complaining here, nag nag nag," he wrote.
"We wouldn't distance ourselves from it by any means," Toyota Australia direct marketing and social media manager Todd Connolly told media site Mumbrella.