Unethical--A top surgeon has blasted a radio station for holding a contest whose winner will be given a free boob job.
Peak FM's Bra Wars contest requires women to send in their pics and spell out why they deserve new boobs. The winner will be given a chance go under the knife to enhance her assets in a local private hospital in Chesterfield, Derbyshire.
But Adam Searle, ex-president of the British Association of Aesthetic Plastic Surgeons, is unimpressed.
According to him, the stunt was "an unbelievable, dangerous and highly unethical practice", reports the News of the World.
But Peak FM has defended its move by saying the offer would give one female listener her self esteem back while having "some fun".