Top Male Fashion Brands Guilty of 'Vanity Sizing' Waistlines to Sell More

by Tanya Thomas on  September 9, 2011 at 11:08 PM Lifestyle News
RSS Email Print This Page Comment
A study has shown that 'vanity sizing', which started with women, is now being passed on to men as well, as many of the clothes stores are using it to dupe people into thinking that their waistlines are shrinking.
 Top Male Fashion Brands Guilty of 'Vanity Sizing' Waistlines to Sell More
Top Male Fashion Brands Guilty of 'Vanity Sizing' Waistlines to Sell More

A survey carried out by The Sunday Telegraph showed that the phenomenon, where the size of a garment is bigger than what the label says, is being used by some retailers, who label the trousers up to two inches smaller at the waist than they actually are.

According to the findings, the 10 top retailers were adding inches, with Marks and Spencer being one of those labelling a pair of 37.5-inch waist suit trousers a size 36, reports the Daily Mail.

Brands like Debenhams, Next, Topman and supermarkets like Tesco and Asda were also accused of making trousers with more generous waistlines.

The newspaper, which checked 30 items of clothing and found that 28 had misleading sizing, also showed that a pair of Levi's 501 jeans advertising a waistline of 31 inches was actually 32.5 inches.

Source: ANI

Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
* Your comment can be maximum of 2500 characters
Notify me when reply is posted
I agree to the terms and conditions

More News on:

Look Taller 

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Stay Connected

  • Available on the Android Market
  • Available on the App Store

Facebook

News Category

News Archive