A leading British doctor is in full support of the BMA's call to ban alcohol advertising, as he feels that such publicity campaigns do have damaging effects on young people.
"(It is) a logical recommendation to attempt to reverse the all embracing pro-alcohol culture that has grown up in a period of deregulation and liberalisation over the last quarter of a century," says to Ian Gilmore, President of the Royal College of Physicians and Chairman of the Alcohol Health Alliance.
Writing an editorial for bmj.com, he has even stressed the need for more public conversation about people's attitudes to alcohol as a society.
"The problem is not just about drunk, misbehaving adolescents. We can no longer ignore the many millions of people in the UK who are quietly over-consuming cheap, readily available, and heavily promoted alcohol, storing up major problems for the future," he concludes.