Big-time rock bands from Australia, Britain and the US including The Smashing Pumpkins and Stereophonics have been urged to withdraw from a music festival in Indonesia because of their tobacco sponsorship.
Anti-tobacco activists and health experts from Australia, the United States and Wales have expressed their concern that the bands' actions will encourage youths to smoke in a country with high and rising addiction rates.
The country of some 240 million people is one of the last lightly-regulated major tobacco markets in the world and is paying the price in terms of growing rates of addiction, especially among women and children.
Its reputation as the wild west of tobacco control was graphically illustrated earlier this year with the release of a video on the Internet of a two-year-old Javanese boy with a 40-cigarette-a-day habit.
The Washington-based Campaign for Tobacco Free Kids said it had written to US bands The Smashing Pumpkins, MUTEMATH and Dashboard Confessional asking them to cancel their appearances at the Java Rockin'Land festival next month.
"As long as this event is sponsored by a tobacco company, any band that participates should know that it is helping market cigarettes to children," Campaign president Matthew L. Myers said.
"If these bands reject tobacco sponsorship, they can send a powerful message that they care about the health of the world?s children and will not allow their name and talent to be used to market deadly tobacco products."