Cosmetics and beauty products, once considered the exclusive domain of women has now become a favorite among men too.
It is no longer a surprise to find a range of cosmetic products intended just for men.
A recent study conducted by the Marketing Department of the University of Otago has found the demand for beauty products for men witnessing an upward trend.
Supermarkets offer a plethora of beauty products to woo the customers with soaps, shampoos and deodorants especially for men.
Men are seen catching up to cash in on beauty products in a bid to look better groomed, and may be even compete with the fair sex in what was once considered exclusive to women.