Mattel, the market leader for toys, famous for their barbie doll toy revolution, has now come out with a game that uses the power of thoughts to negotiate a ball through an obstacle course.
The top manufacturer's Mind Flex comes with a brain-scanning headset, which measures brainwaves and turns them into energy, reports the Telegraph.
The game requires players to concentrate really hard in order to generate enough energy to power a fan, which in turn causes a ball to levitate and move through a series of hoops.
The toy has been previewed in the US and is expected to cause much discussion at the Consumer Electronics Show 2009, which is currently taking place in Las Vegas.
Mattel have remained mum about how the product will work but say it will be released in America, later in the US year for 80 dollars.