Most of us enjoy a good giggle above any other of life's pleasures, a new survey has found. And it doesn't cost a penny.
In an increasingly materialistic world, it is family, friends and the beauty of nature that seem to make people the happiest.
The survey, organised by Apples to mark the start of the import season, asked more than 2,000 people from across the UK to name the simple things that make life more pleasurable.
Twenty-two per cent of those questioned chose laughter as their most important pleasure, while sharing great food with great friends second with 21 per cent. Receiving a hug was in third place with 19 per cent.
The other top 10 pleasures includes feeling the sun on your face, taking time out with a good book, walking on the beach, lying in freshly laundered sheets, watching a spectacular sunset, reminiscing over old photographs and catching the smell of freshly cut grass.
"It seems that in an overly complicated and stressful world we're looking for ways to re-connect with what really matters," the Daily Express quoted Ralph Walker, head of marketing for Apples from New Zealand, as saying.
"It's the simplest things in life that do not cost us anything which seem to bring us the most happiness," he said.