Move over Scotch, there's a new drink that the Brits love the best - Vodka.
The Russian drink has become the UK's No1 hard liquor for the first time, with Absolut and Smirnoff knocking off traditional blended whiskies, such as Bell's, Teacher's and Famous Grouse, from the top spot.
And, witness to this is the figures from sales in shops, supermarkets and off-licences.
According to Off Licence News, vodka sales rose by 11 percent to 747 million pounds in the year to April as compared to single malts which rose by just 1 percent to 742 million pounds.
Editor Rosie Davenport told the Daily Star: "This is a landmark moment for one of our most treasured national drinks."
The third favourite drink in the UK turned out to be Gin, followed by Brandy and Specialities (Pimms, Pernod etc) in fourth and fifth place respectively.
The list for the top hard drinks in the UK are:
1. Vodka - 747m pounds
2. Blended Scotch - 742m pounds
3. Gin - 251m pounds
4. Brandy - 152m pounds
5. Specialities (Pimms, Pernod etc) - 132m pounds
6. Cream Liqueurs - 130m pounds
6. Malt Whiskies - 130m pounds