There Could be Future Gains for S.Africa Tourism from World Cup Publicity

by Savitha on  May 12, 2010 at 12:09 PM Lifestyle News
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"Match released the reservations too late, we can't market them any more," said Berry.

"I don't think we're going to sell what has been cancelled," said Ian Anderson, marketing director for Sun International hotels.

Match canceled 15 percent of its reservations at Sun's hotels in South Africa, and also scaled back its bookings at hotels in neighbouring countries, Anderson said.

"In those countries, the impact will be minimum" from the World Cup, he said, but added that he remained optimistic about the long-term gains.

"In the long run, we're going to win," he said.

Some operators say they're actually seeing a decline in business during the World Cup, which has drawn most bookings toward major cities like Johannesburg, Cape Town and Durban.

Smaller venues that depend on domestic travellers say their bookings are down as South Africans put off holidays to avoid high prices during the tournament, or stay home to watch matches in their cities.

"We have less reservations than without the World Cup," said Gerald Debroglio, who runs lodges in remote parts of Kruger and Santa Lucia national parks.

"From a business point of view, we are not happy, but it will be a good event," he said.

And the gains may only come in the months and years to come, after the world gets a look at South Africa on their televisions.

"Marketing globally helps," said Anne-Claude Bergonzoli, general manager for the luxury hotel group, which has more than 20 members in South Africa.

"The majority of our bookings is post World Cup," she said.

Source-AFP
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