Women with crinkly cleavages worry no more, for a wrinkle-busting bra has come to your rescue.
Designed by former air hostess Rachel De Boer, 48, the 40-pound under-garment is worn at night to keep the boobs apart - smoothing unsightly skin creases.
Rachel, of Amsterdam, designed it after she became worried about the look of her own 34C bosom in low necklines.
"I enjoyed sunshine and beaches and it affected my skin," the Sun quoted Rachel as saying.
"I was in my 30s when I was horrified to see my skin wrinkling. Creams did not work.
"A friend suggested sleeping with a cushion between my breasts and I noticed a difference," she added.
Rachel hopes that M and S and other big British stores will stock her La Decollette bra, which is already in Dutch lingerie shops.
"It allows your skin to recover from the wrinkles. This is not a sexy bra but can help you get your sexy cleavage back," she said.