"Sex at last" or "Pleasure without borders," claimed West German headlines aimed at East Germans who thronged to Western sex shops after the Berlin Wall fell 20 years ago this November.
"It was curiosity born of great innocence," recalled Kurt Starke, 70, a sociologist and sex expert in Leipzig, eastern Germany.
"Couples went to sex shops, sometimes with grandmothers holding a child by the hand. We wanted to discover everything the West had to offer."
Under the totalitarian state in the German Democratic Republic (GDR), as communist East Germany was known, pornography and prostitution were serious taboos.
"The sex trade in West Germany was considered by the regime as bourgeois decadence," Starke remembers.
But "people were drawn by pornography, we could have sold it non-stop," said Wolfgang Foerster, 55, who sold X-rated videos under the counter and then started one of the first striptease clubs in Dresden, eastern Germany.
Seeing a gap in the market, Western entrepreneurs jumped in as early as 1990 when the country unified.
Caravans of prostitutes parked outside dilapidated eastern cities and downmarket sex shops opened their doors, although their legal status was still uncertain.
"The girls liked East German guys because they were gentle and timid, but complained about Westerners who thought their money could buy anything," said Foerster, whose club was located near one of the mobile brothels.
"When regulations were established, many of the operations shut down and the pioneers disappeared. Many were amateurs who had not managed to make it in the West," he said.