Brit supermarket Sainsbury's say that the new Australian orange the same size and shape as a normal orange - has a softer skin, making it as simple to peel as a satsuma.According to figures from TNS market research, consumption of oranges fell 2percent last year as busy consumers switched to smaller varieties, which are easier to peel. Sainsbury's supermarket added that the variety is of the same size and shape as a normal orange - has a softer skin, making it as simple to peel as a satsuma.
An orange that can be peeled in 35 seconds is to go on sale for the first time in the UK in a bid to win back consumers who have lost the patience to eat them. br>
Brit supermarket, Sainsbury's said that the new Australian orange could be peeled "in an average of 35 seconds" and was 50percent sweeter than other varieties
It also creates less mess because it is easier to segment and has less pith - perfect for office workers eating lunch at their desks.
Sainsbury's hopes the convenience of its new product will tempt customers back into the habit of buying oranges.
The Australian orange has now gone on sale in Sainsbury's stores across the country.
However, because of the imminent end of the growing season in the Antipodes, it will be available only until September 9.
"We are confident that our new easy-peel orange will save our customers a huge amount of time and bother. This is an incredibly convenient citrus for people to peel and eat on the move or at their desks," The Daily Mail quoted Sainsbury's orange buyer Peter Lyons, as saying.