With the fast changing technology, the idea of dating and flirting has also undergone a drastic change as mobile phone flirting shows strong signs of 'hotting up'.
The amount spent on mobile phone flirting and dating services has gone up by 36 pc in 2010 to 34.7 million dollars compared to the previous year, premium rate regulator PhonepayPlus said.
Official figures have revealed that mobile and online flirting services are seeing a rapid boom. The sales of "virtual gifts" such as a virtual kiss have rocketed.
"As a regulator, we welcome innovation in the market and very much want consumers to enjoy fun new services with the reassurance that there is a regulator working with industry to prevent consumer harm," the BBC quoted Paul Whiteing, chief executive of Phonepayplus, as saying.
Nearly 63 pc men in the age group of 18 to 34 years were more likely to use the premium rate flirting services.