Heart Attack Grill Restaurant in Arizona is like heaven to those who are obese but still love to eat - the place offers free Bypass Burgers to anyone weighing over 350 pounds.
The "Home of the Double Bypass Burger" has enlisted plus-size spokesman Blair River, who tips the scales at 570 pounds.
What's more, you get a show too: waitresses dressed in sexy nurse uniforms go around referring to the customers as "patients."
Ironically, the restaurant is owned by Jon Basso, a former nutritionist who used to run Jenny Craig weight-loss centers in Oklahoma, according to the Arizona Republic.
"I personally guarantee a stable upward progression of body weight while you're enjoying great tasting foods. Along with a cold beer and cigarette, it's a diet you can stick to for life," The New York Daily News quoted Basso as saying.
At least the restaurant ad issues fair warnings: it mentions side effects such as "sudden weight gain, repeated increase of wardrobe size, back pain, male breast growth, loss of sexual partners, lung cancer, tooth decay, liver sclerosis stroke and an inability to see your penis."
Not to mention, "In some cases mild death may occur."