The Great British Beer Festival kicked off in London. with some 250,000 pints of beer being served to beer guzzlers on Tuesday.
In terms of the range of weird and wonderful beers sold, no beer festival in the world comes close to the annual five-day knees-up at the cavernous Earls Court exhibition centre in west London.
More than 750 different brews, including more than 450 British real ales, were on offer at the festival that raises a glass to finely-crafted, fresh beer and rejects what purists say is gassed-up, bland, factory-produced lager.
Among the exotically-named British beers being served were Black Mass, Alligator Ale, Gorge Best, Henry's Heady Daze, A Fist Full of Hops, Beserker Export, Oscar Wilde Mild, Inferno, Land of Hop and Glory, Bravo Zulu, Side Pocket for a Toad, Mother in Law and Pig's Ear.
Foreign beers that made the grade were also available, including offerings from the booming US cask ale scene, Nigeria, Jamaica, Sri Lanka, the Czech Republic, Germany, Poland, Belgium and Italy.
Some 65,000 thirsty punters are expected at the event organised by CAMRA, the Campaign for Real Ale -- fresh beer brewed using traditional ingredients and left to mature in the cask from which it is served, rather than pasteurised lager fizzed up with a blast of carbon dioxide gas.
"Real ale is a natural, living product, so there is a much greater intensity of flavours," CAMRA chief executive Mike Benner told AFP.