Even global meltdowns can be discriminatory. While the rest of the world reels from the global financial crisis, tightening purse strings and making consumerism sound so out of fashion, China's billionaires are living large, snapping up luxury products at a breathtaking pace.
Beijing's Jinbao Street is the must-visit address for billionaires with yuan to burn. Once a maze of alleys, the 800-metre (yard) stretch of road is now home to Rolls-Royce, Bugatti, Lamborghini, Gucci, Cartier, the exclusive Hong Kong Jockey Club and several five-star hotels.
"Our customers are 100 percent Chinese, and very rich," explained Wilson Ho, managing director for Lamborghini, as he showed off a sparkling white Murcielago convertible, which can hit 325 kilometres (200 miles) an hour.
Ho, who also represents Bugatti and Rolls-Royce in the Chinese capital, describes his clients as "successful entrepreneurs from the property business, entertainment, the financial sector, coal mining and steel manufacturing".
"They are very, very young -- a majority of them are in their early 20s," he said.
"For some people here, money is nothing, they come and they buy a car in one hour... and they settle the payment in full. We're talking about cars that are six, seven, eight million yuan!"
The Shanghai-based Hurun Report earlier this month published a list of the country's 1,000 richest people -- many of whom made their fortunes in real estate and the stock market, and 130 of whom are dollar-billionaires.